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Tinkaari
Tinkaari is not just a clothing brand — it's a purpose-driven movement where traditional artistry meets modern fashion, and every creation becomes a symbol of empowerment. Rooted in Rawalpindi, Pakistan, Tinkaari works closely with marginalized women, transforming their inherited skills into meaningful livelihoods.
Social Impact Model
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Train
Partnering with NGOs and community leaders, women are selected and trained in embroidery, cutting, stitching, and soft skills over 4–8 weeks.
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Create
Garments are made in our central workshop and home-based centers. Each artisan receives guidance, tools, and enough time to work without pressure.
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Empower
Fair wages, flexible hours, and safe environments are guaranteed. Every artisan’s story is integrated into our brand via storytelling, photography, and digital
content.
Our Peculiar Things
Our fashion products are characterized by innovative and on—trend designs. We pride ourselves in pushing the boundaries of conventional fashion, delivering new, bold and captivating styles.
Skill & Soul
We believe every skill matters, connecting people across age and background. Each thread we sew carries love and care, guided by ethical standards and mindful, continuous learning.
Timeless work
Every piece holds a part of us — a timeless touch made with care. Our work is built to last and age beautifully. To us, style isn’t just how you look; it’s confidence and identity we hope to share through our craft.
Our style partners
Our crafts are made to move with you. We trust your style and confidence — you make our work your own. That’s where the story begins. Let’s grow in style and trust, together.
" No matter how small something seems, with enough dedication and hard work, you can definitely make it big "
CEO and Founder Tinkaari
Our Vision
To become a beacon of sustainable
fashion that preserves traditional craftsmanship while empowering women to shape their own futures. We aim to design more than clothing — we aim to design dignity. We envision a world where artisanal talent is celebrated, where every stitch tells a story, and where women's work is fairly valued and visibly honored.
Our Mission
To create modern, meaningful fashion
that reflects cultural richness and feminine grace. By offering training, employment, and ownership opportunities to marginalized women, we help build financial independence and self-worth — all through the timeless art of clothing. Each piece is a canvas of wearable art, carrying the spirit of heritage, sustainability, and soulful storytelling.
Expanding Horizons
At Tinkaari, our work culture is deeply rooted in collaboration, innovation and passion. We believe that a positive and inclusive work environment is the foundation for creativity and success.
Threads of us
Our journey is stitched with the hands of the women who give it their all. Their craft carries us forward.
Our Products
Comfort, elegance and space to own it: your style your way. Shaped slowly and precisely, so you shine the way you should.
Our Motto
Shine belongs to those who earn it. Own yours: with skill, elegance and confidence.